Tuesday, February 2, 2010

Mount Allison's Shinerama Campaign Best in the Country


Mount Allison’s Shinerama campaign, just got a little brighter. The successful campaign was recognized nationally by Shinerama as the best campaign in Canada. The initiative raised a record-breaking $36,000, well exceeding their goal of $20,000. The award is given to a university or college committee who exceeds goals and expectations, offers creative and innovative ways to raise money, and exemplifies the true spirit of Shinerama.

Mayme Lefurgey, 2009 Mount Allison Shinerama Campaign Chair, is thrilled with the campaign’s accolades.

Lefurgey and her team organized Shine Day activities, which saw students shining shoes, washing cars, painting faces, and lending a helpful hand in Sackville, Amherst, Shediac, and the Greater Moncton Area. The Mount Allison Shinerama committee also organized several very successful secondary fund raisers, including a concert at Cranewood, the sale of the popular ‘Shine On’ aromatherapy pendants produced by Stoney Creek’s Terra Cotta Pendants, pancake breakfasts, pub nights, and the Swim Silver Lake event, where members of the Mount Allison varsity swim team swam across Sackville’s Silver Lake.

Shinerama is Canada’s largest post-secondary fund raiser, and Mount Allison has one of the highest participation rates in the country. The campaign celebrated its 45th year in 2009. The money raised through Shinerama goes to support the Canadian Cystic Fibrosis Foundation (CCFF) and its efforts to find a cure, or an effective control for cystic fibrosis. Cystic fibrosis (CF), which attacks the lungs and the digestive system, is the most common, fatal, genetic disease affecting Canadian children and young adults. The CCFF is a world leader in the fight against CF. Canadian researchers discovered the gene responsible for cystic fibrosis in 1989 and they continue to play a leading role in the race to develop new treatments for the disease.

For more information, please visit www.shinerama.ca.

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